News Releases

Stagecoach success at Passenger Transport Management Awards

14 Jul 2008

Stagecoach has won two top awards at the inaugural Passenger Transport Management Awards 2008.

Managers at all levels in the UK’s public passenger transport industry were rewarded for their skills, talent and commitment at the awards in London.

Elaine Rosscraig, Head of Customer Insight at Stagecoach UK Bus, won the Innovator of the Year category for her role in developing the company’s sector-leading ‘Where You Want To Be’ campaign as well as her involvement in a number of other transport initiatives.

The ‘Where You Want To Be’ campaign, which uses innovative telemarketing techniques, has attracted millions of new bus passengers across the UK. Projects have also been carried out by the Stagecoach telemarketing team on behalf of local authorites and other bus operators.

Elaine Rosscraig was also Runner-Up in the Marketeer of the Year category for her targeted sales development work on the same campaign.

Sarah Longair, Operations Director at Stagecoach West Scotland, was co-winner of the Young Transport Professional Award. The judges were “impressed by her ability to assume such a responsible position so soon after completing her training” and by her work in making the business more cost-efficient.

A former Stagecoach graduate trainee, Sarah has a BSc (Hons) from Heriot Watt University in Edinburgh and is a previous winner of the Chartered Institute of Logistics and Transport Young Manager of the Year award.

Brian Souter, Chief Executive of Stagecoach Group, said: “These awards are evidence of the young management talent that is helping Stagecoach lead the way in attracting more people to greener, smarter travel by public transport. Developing the next generation of transport managers and generating new ideas is crucial to the future of our industry, and we all need to do more to make that happen.

“Stagecoach has made a significant commitment over many years to management training and our comprehensive graduate development programme. We are now seeing the benefits of that investment in our operational, engineering and commercial teams, which gives us a strong platform to deliver further innovation and growth in our business in the years ahead."

More than 30 people at all levels from bus companies, rail operators and local authorities received prizes at the PMTA event – winning awards in 10 categories or receiving commendations for their work.

Stagecoach Group sponsored the grand prix Passenger Transport Professional of the Year Award, which was won by Mary Grant, Managing Director, First ScotRail. Runner-up was Neil Renilson, Chief Executive of Lothian Buses and Transport Edinburgh.

Peter Stonham, Chairman of Transit magazine, which organised the awards, said: “The awards have been designed to recognise the efforts that good quality managers have to make to ensure that the industry prospers, and that the services we provide are of the excellent standard they should be. As an industry, we need to offer the best possible showcase to the outside world, and I believe that all today’s prize winners have done just that.”

Peter Hendy, the Transport Commissioner for London and Chair of the Commission for Integrated Transport, presented the awards, which were compared by BBC South Transport Correspondent Paul Clifton.


For further information, please contact:
Steve Stewart, Director of Corporate Communications
Stagecoach Group
Tel. 01738 442111 or mobile 07764 774680


  • Stagecoach Group is a leading international public transport company with bus and rail operations in the UK and North America. The Group employs around 30,000 people and runs around 12,000 buses and trains.
  • Full details of the PTMA scheme and the winners can be found at