News Releases

TV star Jessica Wright recruits her Stagecoach style squad

25 May 2017

  • Former TOWIE star promotes body confidence and individual style at Manchester fashion event
  • Four winners chosen to take part in photoshoot and on bus advertising campaign for star’s Sistaglam clothing line

TV and fashion celebrity Jessica Wright has recruited her style squad from bus passengers across the UK after teaming up with Britain’s biggest bus operator, Stagecoach.

The four squad members were chosen at an exclusive event which celebrated individual style, body confidence and fashion creativity.

The Stagecoach campaign aims to highlight and applaud the diverse range of fashion tastes that exist among the country’s bus passengers. The winners – from both Scotland and England – will now go on to take part in a ‘squad’ photoshoot with Jessica for her Sistaglam clothing line in London.

They will also feature in an advert to be displayed on buses in different parts of the UK.

During the exclusive event last weekend, invited guests, including shortlisted competition entrants, enjoyed a Q&A with Jessica, a fashion activity with Sistaglam, top tips from Manchester-based fashion blogger Lily Kitten and a body confidence talk by writer and comedy performer Juliette Burton.

The four squad members were announced by Jessica after impressing her with their own sense of style, positive personalities and passion for fashion. They are Shannon Stewart from Hull, Jodi Eyre from Manchester, Rosie Rose from Warrington and Megan Johnstone from Logan in East Ayrshire.

After the event, Jessica said: “We had the best afternoon at our #SquadOnBoard event talking body confidence, fashion, style....and buses.  Everyone who came along was positive, stylish and great fun and it was so inspiring to hear their stories, share our insecurities and celebrate our differences and individuality.

“I’m over the moon to have these four lovely ladies in our squad and can’t wait to catch up with them again at our Sistaglam photoshoot.”

To enter, passengers were invited to send videos or photos of themselves via social media which they felt showed off their sense of individual style. Shortlisted entrants were invited to the fashion event.

Stagecoach revealed earlier this year that customers can save around £1000* a year through commuting by bus rather than taking the car. The savings – which amount to more than £20 a week or around £95 per month – could be spent on a weekly lunch with friends, new clothes every month or an annual holiday.

Lynne Harrop, Stagecoach UK Bus Head of Marketing and Customer Experience, said:

“At Stagecoach, we place huge emphasis on our people and this campaign is a great way to recognise the huge diversity of styles of our passengers, whether they’re travelling to university, commuting to work, heading to the shops or going out with friends.

“It’s also a great opportunity to do something to get people excited about taking the bus.

“In parts of the country, we offer unlimited daily travel for the price of a cup of coffee, so taking the bus rather than the car can be a good way of saving money – so you can save a bit of cash to treat yourself!

“We are really excited that Jess has found her style squad and look forward to seeing the final advert on our buses.”

Further information on Stagecoach UK Bus visit www.stagecoachbus.com

For further information on Sistaglam visit www.sistaglam.co.uk

ENDS

*http://www.stagecoach.com/media/news-releases/2017/2017-02-02.aspx

For media enquiries, please contact: Stagecoach Group Communications on 01738 442111 or email: media@stagecoachgroup.com

NOTES TO EDITOR

Stagecoach Group

  • Stagecoach Group is an international public transport group, with extensive operations in the UK, the United States and Canada. The Group employs around 40,000 people, and operates around 13,000 buses, coaches, trains and trams.
  • Stagecoach is one of the UK’s biggest bus and coach operators with around 8,500 buses and coaches on a network stretching from south-west England to the Highlands and Islands of Scotland. Low-cost coach service, megabus.com, operates a network of inter-city services across the UK.
  • Stagecoach is a major UK rail operator, running the South West Trains, Island Line and East Midlands Trains networks. It has a 49% shareholding in Virgin Rail Group, which operates the West Coast rail franchise. It also has a 90% shareholding in Virgin Trains East Coast, which operates the East Coast rail franchise.
  • Stagecoach operates the Supertram light rail network in Sheffield.
  • In North America, Stagecoach operates around 2,300 buses and coaches in the United States and Canada. megabus.com links around 130 key locations in North America. Stagecoach is also involved in operating commuter, transit, contracted, charter, airport shuttle and sightseeing services.